In the age of digital media, having trust in the content you read is non-negotiable.  Yet, the Chartered Institute of Marketing (CIM) has found that more people are losing confidence in social media platforms due to the lack of responsibility taken for the fake content on their sites. The onslaught of illegitimate content poses a threat to the trust between media and the people, and thus having an effect on the way media is consumed. In order for people to continue to have trust in the news and media they consume, there must be action taken against fake content. That’s where Newsprime comes in. Newsprime’s A.I. capabilities include a complex system of source checking and analysis that will help to remove illegitimate content from the site. Newsprime works to bridge the gap between people and media.

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