Local news and local media are an underrated cornerstone for the voice of democracy. This article takes an in-depth look at the dire state of local journalism, exploring its causes and the resulting effects on a knowledgeable public sphere. PEN writer Ayad Akhtar explains that the situation, “calls for a radical rethinking of local journalism as a public good”. NewsPrime is answering this call by engaging these issues from a local level. We return lost profits and lost relevance to local media and original content creators by transforming newspapers and television stations into rich media platforms for their communities.